Behavioural Forensics

Load and enrich data to interrogate and automate decisions of consequence.

There are 13,362,800,000 people and things connected to the Internet generating data.

Ignoring this data costs companies millions of dollars a day and billions a month.

Lexer load and enrich disconnected data, so companies can interrogate and automate valuable decisions that reduce risk and enhance yield.

Solutions

Problem

Customer databases are missing an incredibly important dimension of data that dilutes decision making.

They are lacking insight that can be provided through public data.

Solution

Apply our proprietary Pentagon Enrichment methodology to enrich customer records with over 400 properties including location, photo, connections, brand associations and life events.

Example

Persistent CRM enrichment to detect life events indicating health triggers. Trigger alert to sales agent or risk score.

Problem

Life stage and life events are the most powerful predictors of future behaviour and precursors to purchase. Historically, these triggers have been difficult to identify and act upon.

Solution

Realtime monitoring of social media to detect life stage and life events. Instant notifications to sales teams include enriched prospect insight and contact methods.

Example

Twitter user @jane1979 posts 'Bought the home of my dreams with @john1972'. Lexer detects this life event and sends notification to insurance clients outbound call centre.

Problem

Content is difficult and expensive to create and publish.

In a world where the next story is simply a click away, providing the most enriched content experience is crucial.

Solution

Lexer provides realtime signal detection across Public published content, enabling us to filter and dynamically augment your multi-device environments with relevant off-platform content.

Example

Live monitoring of blogger and social product reviews. Filtered content is then dynamically inserted using our API into website pages.

Problem

Traditional research is narrow, costly, time-consuming and open to influence that contributes to misleading insights.

Solution

Realtime company, competitor, customer and consumer insights sourced from public data that can be filtered by variables including location, source, author or theme.

Example

Interrogate every mention of "modem" and determine engaged and influencials. A prioritised list is then shared with your blogger outreach marketing team.

Problem

Investor relations is a fine art with high stakes.

The infinite and immediate portability of digital content has radically enhanced the risks for public companies.

Solution

Lexer provides realtime signal detection to identify and action alerts about risks and opportunities relating to investor relations decisions.

Example

Live monitoring of toxic analyst activity in an authenticated public forum. Triggering alert to content team to publish instant refutation within forum.

Problem

During times of crisis, poor decisions are often made due to inexperience, pressure and the lack of hard data. These poor decisions result in enhanced financial, reputational, health, safety and environmental risk.

Solution

Lexer provides realtime signal detection and alerts of crisis events such as natural disaster, technological crises, confrontation, malevolence, organizational misdeeds, workplace violence, rumours, terrorist attacks and man-made disasters.

Example

Live email monitoring to detect workplace violence signals. Triggering immediate Executive notification.

Problem

Digital media has accelerated the speed that information can be created, spread and searched. This presents significant risk to companies with large workforces.

Solution

Lexer enables realtime employee compliance monitoring across public and proprietary data sources. Detected breaches are instantly provided to Executives via mobile alerts.

Example

Interrogate all data created by and about employees to detect non compliant behaviours.

Problem

Managers rely on old recruitment methods including resumes and references to determine candidate suitability. These mediums provide for tremendous misrepresentation.

Digital media provides significant transparency and access to candidate related content. These sources provide a candid insight into the candidate and those that influence them.

Solution

Lexer provides social background checks to validate Resume and Reference accuracy, inspect social profiles, mentions, calculate Impact and Influence score.

Example

Interrogate all content created by and about candidates. Filter and score applicants accordingly.

Problem

In a 2014 study, EY reported that over 15% of unhappy customers voiced their complaints on social media.

Sadly, 75% of the suppliers didn’t address or even acknowledge the complaint.

Solution

Lexer provides realtime customer service signal detection across social media, blogs and forums. Instant alerts are sent to service teams that include enriched prospect insight, direct return path and contact methods.

Example

Live email monitoring of customer service requests to Facebook. Triggering immediate social service action via Facebook.

Approach

Industries

q

Retail

Brands and department stores.

e

Media

Publishers and broadcasters.

p

Finance

Financial services providers.

w

Industry

Heavy industry service providers.

r

Government

Government and regulators.

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Customers

Partners

Lexer is engaging strategic partners to support our expansion throughout the US, Asia, and Europe.

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Team

Brilliant Dev Gurus, Data Geeks, Solutions Sales people and Account Management Mavens in Australia, San Francisco, Singapore and London.

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News

Lexer has been honoured with a 2014 GRC 20/20 Global Innovation Award by independent GRC analyst firm.

Read the press release.