Since 2009 Lexer has been proudly helping advertisers & marketers such as M&C Saatchi, Westfield and Qantas collect, analyse and report on social conversation using our proprietary monitoring platform, Lexer Listen.
Lexer Listen constantly scours social networks, blogs, forums & publications to find conversations relevant to your brands, competitors & products.
It focuses on simplicity & discovery; allowing brands to easily analyse & interpret collected conversations through it’s real-time dashboard, email notifications and hand crafted reports by Lexers team of Social Media Analysts.
Services
Here's a few examples of how our clients employ our services:
Brand Engagement
Social Media can give brands a constant stream of community insight. This invaluable data can support questions like: Do people love or hate your brand? How frequently do they engage, and where? What about your competitors?
Lexer Listen delivers an easy-to-use interface to consuming social conversation. Focusing on Source, Topicality, Influence and Locality, collectively delivering the data needed to be more effective, insight led decision makers.
Event Management
With the community checking in via FourSquare, sharing experiences on Twitter, uploading videos to YouTube and posting Pics on Facebook; all in real time; the need for a robust monitoring platform is paramount.
Lexer Listen is able to give you a real-time view on events as they unfold - allowing you to query, search & visualise the data as it’s created; receive instant notifications when trouble strikes; and export data & graphs for post-event reports.
Location Engagement
In social media most content is associated to a physical location. From FourSquare check-ins at a retail outlet, to a Tweet at a sports match - the physical location of a mention helps tell a story.
Through Lexer Listen, brands are able to collect, monitor and report on conversations broken down by location. Giving greater insight to the geographical differences in influence, topicality and sentiment.
Crisis Management
Bad news travels fast online, and although Social Media could quick become brand enemy #1 in a time of crisis, it can also be the solution.
With Lexer Listen collecting and analysing conversations related to the crisis, you and your team can be notified of incidents as they break through notifications, or monitor them in real-time as they unfold in the dashboard.
Analysing the collected content can give incredible detail to PR and Marketing, helping them understand the topics and influencers generating the most heat.
Features
Real-Time
Lexer Listen analyses hundreds of thousands of blogs, news sites, forums & social networks 24/7 to give you instant access to your mentions.
Integrated
You’ll find content from Twitter, Facebook, YouTube, Foursquare & Gowalla in the Lexer Listen dashboard moments after it’s created.
Localised
Lexer Listen can draw a majority of its content on a map - so you can search, report & compare conversation from all parts of the globe.
Simple
Not everyone has a degree in data analysis, so we continue to make the interface simpler, the searching faster & the data easier comprehend.
Attentive
Instant email notifications keep you in-the-know. Making sure you get the information important to you delivered when & where you want it.
Exportable
Every data point in Lexer Listen can be exported into your favourite tool. From data exports into Excel to Graph & Chart exports into PowerPoint.
Knowing is half the battle
At Lexer, we understand that collecting is only half the battle.
That’s why we focus a great deal of time and energy in making sure you and your team have all the tools you need to make informed, data driven decisions.
Lexers team of Data Analysts produce reports, host workshops and consult businesses on the data we collect; making sure you and your team are in the know.
Give us a bell
We love talking data almost as much as we
love collecting it. So for more information on
Lexer, Lexer Listen, or to organise a demo:
Get in touch through one of the channels listed here.