Lexer Target collects user behaviour from owned social media such as banner ads and campaign or product websites.
It operates across all networks, generating a single cookie per user, regardless of the platforms used.
Lexer Target analyses the data allowing marketers to mine media data in real time and produce reactive campaigns that alter themselves based on user intent, desire or velocity.
Through this users are shown more relevant, timely, effective creative - individually tailored ads to their unique history.
Here's a few examples of how our clients benefit from Lexer Target:
When a user interacts with your media, they’re telling you a story. They’re defining their interest, their intent and a list of other subtle details that current display media platforms let pass by.
By collecting these stories, Lexer Target is able to increase the relevancy of your media by tailoring the right message, creative and placement, per user, based on their previous brand interaction.
Increased relevancy means increased effectiveness - driving greater value out of your existing media.
By collecting user data as they research, select and covert on products and services online, Lexer Target is able to identify intent, velocity and pinpoint the users stage in the purchase lifecycle.
Using this data, Lexer Target is able to present the user with the most ideal message, promotion or discount to push them back to abandoned conversions - while managing the the cost of acquisition.
Once converted, Lexer Target is able to target the user with cross sell messages based on their conversion status and the businesses product suites.
Lexer Target makes easy work of putting many display media executions into market since it works like a Website CMS.
In fact, Lexer Target allows you to change text, images and even hook up dynamic data sources to keep your media as current as possible - without touching a production resource.
Our clients have enjoyed the benefits of auto-updating rates, dates and conditions in ads - making time sensitive ads, last minute changes or multi-message campaigns an ease on time-lines and budgets.
Behavioural data offers a brave new world of insights to your media buys performance and user engagement with your creative.
Using Lexer Target, advertisers can visualise, compare and generate insight from interaction data. Offering access to previously hard-to-collect statistics such as media duplication, dwell time, reach, user demographic, product engagement and many other attributes.
Collected data can be easily interacted with and exported into 3rd party products using the Lexer Target dashboard.
Lexer Target manages a single cookie-pool across all media networks. So you’ll always be serving the right message, to the right user, at the right time.
Lexer Target enabled media can easily load & manage dynamic data from any source - updating the media live. From rates & dates to cart contents & time sensitive specials.
Data collected can be exported back into business intelligence platforms; like a CRM or even Excel; to help create a complete & solid understanding of your media.
Lexer ensures collected user data excludes identifiable details like names, emails, addresses & phone numbers. And your data is never shared, or sold, or exposed.
Designed to work with your existing media buy & platforms. And it’s actually implemented during production, not deployment, so you & your Creative Agency have more control over media.
Not everyone has a degree in data analysis,
so we continue to make display media data simpler, faster, and easier to comprehend.