Lexer Track connects to all you and your competitors social profiles and routinely collects metrics such as followers, posts, shares into one central platform.
Users can consume these metrics through an easy to use & visual dashboard, allowing them to measure, compare & quantify the volume, reach & performance of the community.
Lexer Track allows brands to export and report on this data into other tools, further helping determine ROI, Brand Value and Influence.
Here's a few examples of how clients use Lexer Track:
Lexer Track allows you to monitor not only your own brands social profile, but your competitors too.
In fact, Lexer Track keeps tabs on most of Australia's largest brands, so at all times you're able to visualise the differences between community scale and engagement. Helping your brand understand what it is that supports and nurtures a positive social community.
As brands continue to apply more focus on social media the need to measure, quantify and rationalise the brands investment is great.
Using Lexer Track, brands can input their brands social media KPI's and easily visualise their goals.
More importantly Lexer Track will help brands understand how current trends will help them achieve the required social status.
Visualising the Cause & Effect of Marketing activities can lead to invaluable insight to your ongoing social media strategy. For example, How does a Wall Post effect your follower count? What content generates the greatest social growth? Which campaigns generated conversation?
Lexer Track keeps tab of all your social activity, making it easy to measure the cause & effects of social change.
Having thousands of followers is great - but what can they do for you? And what do they say about your brands community perception?
Lexer Track gives brands an unprecedented ability to visualise the strength and attributes of their and their competitors communities. Visualising common followers, influence, location, gender - all driving the brands ability to compare, measure and engage with the built community.
Lexer Track integrates with all the major, content driven, social networks: Twitter, Facebook, YouTube & FourSquare, with more networks constantly being added.
Lexer believes all online data should be live. Lexer Track aggregates 24/7 to give you instant access to all the data you need.
Massive keyword and user account ceilings mean your business can fully utilise Lexer Track without worrying about license limits.
Not everyone has a degree in data analysis, so we continue to make the interface simpler, the searching faster & the data easier comprehend.
Lexer Track automatically produces informative and educational reports in PDF format that you can share with the greater business.
Every data point in Lexer Track can be exported into your favourite tool. From data exports into Excel to Graph & Chart exports into PowerPoint and Word.